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SaaS Free Trial Conversion Rate Calculator

How many paid users do you have?

How many total users do you have, including free trials?

Your Free Trial Conversion Rate is...

Conversion Rate0%

Your Free Trial Drop-Off Rate is...

Drop-Off Rate0%

How many users need to sign up for a free trial for you to convert 1 user?

Trial-to-Payback Ratio0

Industry Benchmarks (Trial Conversion Rate)


PoorBelow 10%
Average10% to 25%
Good25% to 50%
ExcellentAbove 50%

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