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SaaS Payback Period Calculator

What was your Monthly Recurring Revenue (MRR) last period?

What was your Monthly Recurring Revenue (MRR) in this period?

What is your profit margin?

How much did you spend on sales during the period?

How much did you spend on marketing during the period?

Your CAC Payback Period is...

Payback Period0

Industry Benchmarks (CAC Payback)


PoorAbove 24
Average18 to 24
Good12 to 18
ExcellentBelow 12

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