How many customers do you have?
What is your Monthly Recurring Revenue (MRR)?
What is your profit margin?
What is your churn rate?
Your Average Revenue per Account (ARPU) is...
ARPU$0
Your Customer Lifetime Value (CLTV) is...
CLTV$0
B2B Industry Benchmarks (CLTV)
PoorBelow $1,000
Average$1,000 to $3,000
Good$3,000 to $7,000
ExcellentAbove $7,000
B2C Industry Benchmarks (CLTV)
PoorBelow $100
Average$100 to $500
Good$500 to $1,500
ExcellentAbove $1,500
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