How many new customers did you gain in the period?
How much did you spend on sales during the period?
How much did you spend on marketing during the period?
Your Customer Acquisition Cost (CAC) is...
CAC$0
B2B Industry Benchmarks (CAC)
PoorAbove $3,000
Average$1,000 to $3,000
Good$500 to $1,000
ExcellentBelow $500
B2C Industry Benchmarks (CAC)
PoorAbove $500
Average$200 to $500
Good$50 to $200
ExcellentBelow $50
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