How many individuals are in your target market? For example, if you are building a SaaS for Canadian dentists, how many dentists are there in Canada?
What is the average amount each customer would spend on the MVP (per year)?
What percentage of the total market do you aim to reach (i.e. your projected Market Penetration Rate)?
Your Total Addressable Market (TAM) is...
TAM$0
Your estimated Serviceable Available Market (SAM) is...
SAM$0
Your estimated Annual Revenue is...
Revenue$0
Industry Benchmarks (TAM)
Niche MarketUnder $100mm
Moderate Market$100mm to $1bn
Large Market$1bn to $10bn
Mass MarketAbove $10bn
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